Sustainable Growth
Regenerative Wheat for a Sustainable Future
At Euro Pizza Products, sustainability starts with the ingredients we choose. That’s why we are investing in regenerative agriculture – a way of farming that restores soil health, improves biodiversity, and captures more carbon than it emits. Today, 60% of the flour we use already comes from regenerative wheat, and we are on track to reach 80% by 2026, aiming for 100% in the years that follow. Regenerative practices, such as efficient fertilizer use and alternative soil preparation, make farms more resilient while ensuring top-quality wheat. By working closely with our partners, we ensure that every pizza we create not only tastes great but also contributes to a more sustainable future.
Partnering with Farmers for Real Impact
To make this possible, we proudly partner with Dossche Mills and the Terah project. Transitioning to regenerative farming requires effort and investment from farmers, but Dossche Mills helps them take that step by covering short-term risks and rewarding them for real CO2 reductions. The more carbon saved, the higher the premium farmers receive. Unlike many suppliers who focus on compensation, Dossche Mills and Euro Pizza Products focus on true impact—reducing emissions at the source and supporting farmers in building a healthier planet for tomorrow.